From a lousy state of play...
There were a couple of things that really struck us, back in the early days. We knew that living with diabetes sucked – it still does. We knew that the therapy experience for people with diabetes was awful - it’s getting better. And that the language used to talk to people with diabetes was intimidating and alienating. Feedback loops were also arduously long. So all in all, it was not a very pretty state of affairs.
To simple, fun, educational and healthy.
Knowing all this, we decided to create an app you could get your hands on anywhere. An app that empowered people to stick two fingers up at diabetes. And we focused our development plan on four core themes: simplicity, fun, education and health. We believed then, as we still do today, that making an app that requires less thinking, that makes engaging with therapy enjoyable, that talks to people with zero judgment, and that delivers real therapeutic benefits was crucial. And so, two million registrations ago, mySugr was born.